Friday, May 5th 2017
8:45 AM-10:00 AM
Think like a Champion! Attend NACBA’s Opening Keynote!
“The Champion’s Code: Building Relationships Through Life Lesson of Integrity and Accountability From the Sports World to the Business World”
NACBA is excited to confirm Ross Bernstein, the best selling author of nearly 50 books, is an award-winning peak-performance hall of fame business speaker who has spent the better part of the past 20 years studying the DNA of championship teams. Ross and his books have been featured on thousands of television and radio programs including CNN, CBS This Morning, FOX News, Bloomberg, ESPN, as well as in the Wall Street Journal, New York Times, USA Today & Maxim Magazine.
You don’t have to be a sports enthusiast to act like a champion.“The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” not only illustrates what it takes to become the best of the best, it also explores the fine line between cheating and gamesmanship in sports as it relates to values and integrity in the workplace.
Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on four continents for audiences as small as 10 and as large as 10,000. As a working member of the media in his home state of Minnesota, Ross has a unique behind the scenes access to all of the local sports franchises in the area, including the Vikings, Twins, Timberwolves, Wild and Gophers. As such, he spends lots of his time in dugouts, club houses, locker rooms, and press boxes — and it’s here where Ross has met and interviewed thousands of professional athletes over the years. Ross and his wife Sara have a 12 year old daughter and presently reside in Apple Valley, MN.