Marketing Legal Track

NACBASF Session Spotlight

TOP 10 MISTAKES BANKRUPTCY LAWYERS MAKE THAT KILL THEIR LEAD CONVERSION RATE AND HOW TO FIX IT

Presented by:


Stephen Fairley
The Rainmaker Institute

Thursday, May 19th 6:00 pm – 6:50 pm

Lead generation is big business for bankruptcy attorneys. You have companies who will sell you SEO, PPC, advertising, and PPL (pay per lead), but who can train you and your team on best practice for converting more of these costly leads into more paying clients? Do you have a system in place to track all of them and measure your true conversion rate and determine if you are making a profit on these leads? In this fast-paced workshop attendees will discover:

  • The 5 stages of lead conversion
  • 7 specific strategies to immediately double your lead conversion rate
  • How to fix your “no show” problem of appointments who don’t show up
  • Implementing simple systems to track your leads
  • How to handle pricing questions and why you should never discuss your fees over the phone
  • Improving client communication that leads to ethics complaints

Register for #NACBASF today to attend this session and so many more!

 

Learn From the Experts When You Attend the NACBASF Legal Marketing Track

LEGAL MARKETING TRACK 

Thursday, May 19, 2016, 

7:00 PM-7:50 PM

Need another reason to attend #NACBASF? When you are a conference attendee you can attend our Marketing Legal Track for no additional cost. This is a lineup of experts that you won’t want to miss.

FUTURE OF BANKRUPTCY: LEVERAGING TECHNOLOGY & DATA FOR MODERN PRACTICE
Presented by:
James Beauchamp, Doug Geller & Sam Moss
Stratus Intelligence

In today’s modern practice, knowing how to apply the law is easy. The tricky part is coping with electronic calendaring notices, appointments, 341 hearings, court appearances, and deadlines. Add to that clients’ increasing preference for electronic communication with shorter response times, time spent tracking payments, and sporadic trustee disbursements, and your tasks gets daunting. Keep in mind that you need to spend time analyzing your marketing results in an increasingly competitive landscape in order to develop your client base and grow your practice, and the practice of bankruptcy now looks like a logistical nightmare. This program will explore the challenges faced by today’s bankruptcy attorneys in managing work flow, communications, marketing and finances. Learn new technologies for lawyers to streamline these pain points. Enhance client communication, automate your docketing and calendaring, streamline your payment tracking and bring your firm to the cutting edge of information technology.